touchpoint

中文釋義

Any interaction between a customer and a business that can influence their experience.

常用搭配

• customer touchpoint客戶接觸點
• key touchpoint關鍵接觸點
• digital touchpoint數字接觸點

例句

• Every touchpoint with a customer is a chance to impress them.每個跟客戶的接觸點都是留下好印象的機會。
• We mapped out all the touchpoints in the buying journey.我們梳理了購買流程中所有的接觸點。

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