social proof
中文釋義
他人推薦或使用的證據，影響消費者決策。
Evidence from others' experiences that influences consumer choices.
常用搭配
- leverage social proof藉助從衆效應
- strong social proof強力口碑背書
- build social proof積累用戶信任
例句
- Seeing hundreds of reviews gave me social proof that the restaurant was good.看到數百條評價讓我相信這家餐廳確實不錯。
- Marketing added testimonials to boost social proof on the landing page.市場部在落地頁加了客戶證言以增強從衆效應。